♡ Our Movement's Pillars ♡
Non-inclusivity has detrimental consequences. 55% of Canadian girls agree that conforming to such unrealistic beauty standards is harmful to their self esteem
(Source: Girl Guides).
Worldwide standards on beauty and femininity continue to be discriminative, restrictive, and unrealistic. 90% of the magazine covers hyper-sexualize, objectify and exotify women of colour.
We see this pressure and discrimination in women's leadership and work endeavours. 83% of Asian women, 80% of Black women, & 76% of Latinx women admit to experiencing stringent barriers to leadership in the work setting.